New Line said the partnership marks the only time Sanrio, the Japanese company behind the toy, has granted film rights to the silent Hello Kitty and friends, including the cracked egg character Gudetama, the rabbit character My Melody, and Little Twin Stars, to a major film studio. Tuesday’s announcement did not indicate whether the “Hello Kitty” feature film will be animated, live-action, or a hybrid.
The “Hello Kitty” will be produced by Beau Flynn and executive produced by Wendy Jacobson for FlynnPictureCo. A search for writers and creative talent will commence immediately. New Line said it had spent nearly five years pursuing the movie rights.
Hello Kitty was initially designed in 1974 and introduced on a coin purse a year later. She can be